Project Proposal as Brand Management
This portfolio piece demonstrates my ability to package and propose copy options for a client with an established image. My client selected their desired marketing copy to promote their upcoming music album as aligned with their career goals.
In the attached powerpoint (scroll through on the right) I have conducted a character study of the client as a brand, and the trajectory of her presence in anticipation of her upcoming album.
We narrow our designed outcome to two goals : increasing Instagram followers, and selling 67 copies of the album within the first month of release. To reach these goals, we discuss how to best invest resources and funding, tracked via a timeline.
Finally, we commit to branding & promoting options which align to the artist’s budget and needs.
Logos as Brand Management
With a combination of skills in graphic design and customer service, these portfolio pieces demonstrate my strengths in both branding and rebranding clients with consideration of aesthetic, collaboration, and online marketability.
Example : indie band “Yolkdrop” seeking to rebrand in anticipation of future music albums
Client concerns : legibility of logo, typography aligning with music genre (appears death metal, but band is folk indie), wanting to include colors
Correspondence via email with band member, Grant.
Logo brainstorm, and first draft of final logo, June 2021
Finalized logo, July 2021. Font is whimsical, and colors define branding needs. Added “goosebumps” goo meets client needs of feeling more weird & wacky.