Generated color scheme and style theme for promoting upcoming music artist’s album.
Wrote relatable captions with relevant #hashtags to reach intended audience.
Developed social media schedule and strategy to drive engagement.
TikTok
Creating “for you” stylized shopping recommendations which align to the themes of a jewelry brand.
Jewelry is often mermaid or pirate-themed, so shopping recommendations featured “crawling” a clothing brand website for mermaid, pirate, or renaissance-themed outfits which could be further elevated through purchasing jewelry from said jewelry brand.
Marketing to specific demographic by creating “ideal client” and developing content to appeal to said customer interests
Filmed & edited content videos, including writing topical captions and aligned #hashtags to promote search engine optimization (SEO) and drive viewer engagement.
Experience using technology such as Google Trends to track and cross-compare keywords to evaluate which terms generate meaningful website traffic
Reviewing analytics regarding website traffic to determine areas of success and areas of improvement